My Journey: From Architecture to Data Storytelling

  • Architecture

    My background in architecture instilled in me a deep appreciation for the power of visual narratives. I've always been fascinated by how design can be used to communicate complex ideas in a clear and engaging way.

  • Digital Media

    This fascination led me to the world of digital media, where I spent a decade honing my skills in data analysis, strategic planning, and audience engagement.

  • Data + Stroytelling

    Now, as a data storyteller, I combine my passion for design with my expertise in data to create visualizations that inform, inspire, and drive action.

A little something about my values

My core values are deeply rooted in the principles of innovation, creativity, and a commitment to excellence.

I believe in pushing boundaries, exploring new possibilities, and constantly seeking ways to improve and evolve. I'm driven by a passion for discovering and communicating truth through data, and I'm dedicated to using my skills to create impactful and engaging visual narratives. I value collaboration, transparency, and a data-driven approach to decision-making. Above all, I'm committed to using my expertise to make a positive impact on the world, one creative project at a time.

My sea of skills

My skills are a blend of creative and analytical expertise, honed through years of experience in architecture, design, digital media, and data visualization.

Visual Communication & Design

Design Fundamentals Strong foundation in design principles, composition, and visual communication.

Architectural Background Spatial thinking, understanding of form and function, and experience with visual representation and expert in planning and executing complex projects.

Interactive Data Visualization Expertise in translating complex data into compelling visual narratives.  

Graphic Design Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Lightroom, Firefly).  

Digital Media & Marketing

Digital Strategy Developing and executing data-informed strategies across digital and traditional channels.

Media Planning & Buying Experience with multi-format media planning, market research, and campaign optimization.

Content Strategy Creating and curating engaging content that drives audience engagement and achieves business objectives.

SEO/SEM/SMO Optimizing digital content for search engines and social media to increase visibility and engagement.

Data Analysis & Technology

Data Analysis Proficient in extracting insights from data using various tools and techniques.

Data Visualization Creating impactful visualizations using tools like Python, Power BI, Tableau, and more.

AI & Machine Learning Experience with AI-driven projects and a passion for leveraging technology for innovation.

Web Development Development capabilities in HTML, CSS, and JavaScript (D3).

Global Skills

Project Management Leading and managing complex projects, ensuring timely execution and adherence to budgets.

Communication & Collaboration Excellent written and verbal communication skills, with a proven ability to collaborate effectively with cross-functional teams.

Problem-Solving A creative and analytical approach to problem-solving, with a focus on finding innovative solutions.

Languages Fluent in English, Spanish, and Portuguese.